We make loyalty exciting, not another chore.

Lynked is redefining loyalty by offering businesses the tools they need to foster meaningful connections with customers and employees.

Our platform is designed to be simple, flexible, and effective, providing enterprise-grade features without the hefty price tag. From real-time analytics to seamless integrations, we empower businesses to elevate engagement and build stronger relationships. At Lynked, we’re passionate about helping businesses grow with smarter, more innovative retail solutions.

A CRM built by salespeople, for salespeople

Our story began in an Estonian garage in 2010. Pipedrive’s co-founders were salespeople who needed more from a CRM tool than the software on the market could offer. So, they built an easy-to-use, visual sales platform to help users streamline their processes and get more done.

Since then, we’ve grown into a global unicorn. Our team of 850+ people across eight countries works tirelessly toward one goal: empowering small businesses everywhere to succeed.

Our CRM mission statement

Pipedrive is the easy and effective CRM for small and medium-sized companies.

We empower SMBs to unlock their business potential and scale with our easy-to-use, affordable and effective CRM.

With Pipedrive, you can track your sales pipeline, manage leads and automate your entire sales process from one central place – so you can focus on selling. Stay organized, productive and efficient, with access to multiple integrations, automation, reporting, dashboards and more.

A brief history of Loyalty

Loyalty programmes have come a long way since their origins in 1793, when American retailers first offered copper tokens to customers for future discounts.

Later, physical punch cards and plastic loyalty cards became the norm, focusing solely on rewarding customers. However, these systems were limited—lacking innovation, tied to single locations, and unable to connect in-store and online experiences.

Today, modern solutions like Lynked revolutionise loyalty with seamless technology, multi-location compatibility, and powerful features that benefit both businesses and customers. Loyalty is no longer just a reward—it’s a strategy for growth.

Growing the future of progress

Behind every great product is an even greater team. Lynked’s culture values diversity and collaboration, making our people’s favourite thing about work the people themselves.